The drawing board
A Sheffield building firm doing loft conversions and extensions. The craft was never in question. The website just sat there.
We turned a builder’s website from a business card into a tracked source of high value jobs, almost entirely from organic search.
PERFORMANCE OVERVIEW
Tracked enquiries in about a month
Came from organic search
Loft conversion leads
Spent on advertising
Designed to Build is a construction firm on Abbeydale Road in Sheffield, handling loft conversions, extensionS and full building work. Like most quality builders, the jobs came through word of mouth and the website played almost no part in winning them.
The demand was there. Our research quantified roughly 5,500 monthly searches across the target regions. The business simply was not set up to capture any of it, or to prove where a lead had come from.
A full schema markup project across 18 pages, so each service was clear to search engines and eligible for richer results.
Using live Ahrefs data we mapped roughly 5,500 monthly searches across the target regions, then focused the strategy on the highest intent terms.
SO THAT
Loft conversions, the most valuable service, sat at the centre of the plan instead of being buried.
Proper enquiry tracking so every lead could be attributed to its source, turning hope into evidence.
SO THAT
18 enquiries in around a month, 83 percent organic, 8 of them for loft conversions, several with budgets above 30,000 pounds.
We optimised the Google Business Profile so the firm showed up for nearby, ready to start searches.
Designed to Build, Sheffield
The website went from passive to a measurable source of qualified work: 18 tracked enquiries in roughly a month, 83 percent from organic search with no ad spend, 8 loft conversion leads with several budgets above 30,000 pounds, and 72 percent of enquirers wanting to start within three months.
Designed to Build, Sheffield
If you fit loft conversions, extensions or renovations, we will build you the same kind of trackable enquiry engine.
