The workshop
A Nottingham tyre business running emergency mobile fitting and in shop service, where timing is everything and the phone is the till.
We rebuilt R2G’s Google Ads, fixed their call tracking and sharpened the local profile, turning spend into a run of ready to buy phone enquiries.
PERFORMANCE OVERVIEW
Calls in a single day
Tightly targeted campaigns
Negative keywords cutting wasted spend
Call threshold counted as a real lead
R2G Tyres offers emergency mobile fitting and in shop service in Nottingham. The next customer is usually one phone call away, and a few minutes can decide whether they call you or the shop down the road.
The account was live but leaking. Budget was going out with little control over who it reached, and no clean way to tell a real enquiry from a misdial.
Two focused campaigns, emergency mobile tyres and tyre shop Nottingham, so spend matched real customer intent rather than spreading thin.
More than 300 negative keywords stripped out irrelevant clicks, concentrating budget on searches that turn into calls.
Conversion tracking rebuilt to record phone calls of 30 seconds or more, so the data reflected genuine enquiries, not misdials.
SO THAT
Clean data meant the campaigns could be optimised toward the one thing that matters, the phone ringing.
Dedicated landing pages and an optimised Google Business Profile so urgent local searches turned into calls.
R2G Tyres, Nottingham
A rebuilt, tightly targeted account turned spend into a measurable surge of real enquiries: 21 phone calls in a single day, two focused campaigns aligned to customer intent, over 300 negative keywords cutting wasted spend, and call tracking that reports only genuine enquiries.
Need the phone to ring
We rebuild local service ads to bring in ready to buy callers and prove every single lead.
