High-value construction leads
High-value lead generation and brand positioning for a premium local construction company.
Referral-dependent pipeline with no digital acquisition engine
Designed to Build builds premium extensions, renovations, and new builds in South Yorkshire. Their work is exceptional. Their pipeline, however, was almost entirely referral-dependent — excellent for quality, problematic for consistency.
When referrals slowed, so did enquiries. They had no ability to dial up lead volume when they needed to fill the diary. Their website was outdated, their Google presence minimal, and they had no process for following up on the enquiries they did receive.
We needed to build a predictable acquisition engine that matched the premium positioning of their work — and a follow-up system that ensured no lead went cold.
Pipeline engineering from first click to close
High-converting landing page
New landing page built to position Designed to Build as the premium choice — project portfolio featured prominently, trust signals front-and-centre, and a qualification form that filtered for high-value projects from the outset.
Google Ads for high-intent searches
Targeted campaigns around extension builders, loft conversions, and renovation contractors in their service area. Negative keywords rigorously maintained to filter out enquiries below their minimum project value.
CRM & automated follow-up
HubSpot setup with a deal pipeline matching their sales process. Automated follow-up sequences triggered on form submission — immediate confirmation, 24-hour check-in, and 7-day nurture — ensuring every lead received a fast, professional response.
Numbers from a real engagement
"We went from hoping the phone would ring to having a real, predictable pipeline. The quality of leads is exactly what we asked for — high-value projects only. It's transformed how we think about growing the business."