A 1972 showroom's second floor
Local SEO and targeted paid campaigns driving showroom footfall and online sales for an independent furniture retailer.
An independent retailer competing with nationals online
Homeflair has served Sheffield since 1972. Their showroom is exceptional — curated, personal, and impossible to replicate online. But the nationals had SEO footprints twenty times their size and Shopping budgets they couldn't match.
Digital accounted for less than 20% of their sales. Their Google Shopping campaigns had no feed structure — products competing against each other, spend wasted on broad match terms. Their SEO had no strategy beyond a few product category pages. Email was a newsletter sent occasionally with no automation behind it.
The goal: build a digital presence that matched the quality of the physical one, and bring online to parity with the showroom.
Building the full engine
SEO foundation
Full technical audit followed by a local keyword strategy targeting high-intent, showroom-specific searches — "sofa shop Sheffield", "corner sofa with fast delivery South Yorkshire". Content hub built around room inspiration, buying guides, and care guides to capture top-of-funnel organic traffic.
Google Shopping rebuild
Product feed audited title-by-title. Custom labels applied by margin tier and stock level. Campaigns restructured into hero, core, and clearance — each with its own bid strategy. Wasted spend eliminated on zero-margin lines.
Email automation
Welcome flow built for new subscribers with showroom introduction and top seller curation. Abandoned cart recovery launched within week one. Post-purchase sequence requesting reviews and introducing complementary pieces to increase basket value.
Numbers from a real engagement
"Seedsprout didn't just run our ads — they built a system. Our online bookings and showroom footfall are both up, and we finally understand exactly where our customers come from. It feels like a genuine partnership."