Dominating local tyre search
Dominating local search intent and driving direct calls for a mobile tyre fitting service.
Zero online presence in a heavily searched local category
R2G Tyres offer a mobile tyre fitting service — they come to you. The convenience is a genuine competitive advantage. But when they came to us, their online presence was essentially non-existent.
Competitors had years of Google reviews, map pack presence across multiple postcodes, and PPC campaigns that had been running for years. R2G had a basic website, no GBP strategy, and no paid activity.
"Tyre fitting near me", "mobile tyre fitter Sheffield", "emergency tyre change" — these are searches made by people with immediate intent and a credit card ready. We needed to capture them before the competition did.
Owning the local search landscape
Google Business Profile optimisation
Full GBP rebuild: service areas mapped, category optimisation, Q&A section populated, photo strategy implemented. Automated review request system set up to capture post-job feedback within 24 hours of each completed job.
Hyper-local SEO
Local landing pages created for each target postcode area with specific service content, local signals, and structured data. Citation audit and clean-up across 40+ directories to ensure NAP consistency across the web.
Google Ads for immediate coverage
While organic rankings built, we launched tightly targeted search campaigns for the 15 highest-intent keywords in their service area. Call extensions prioritised, bids adjusted by time-of-day to match demand patterns.
Numbers from a real engagement
"Before Seedsprout, we got most of our work from word of mouth. Now the phone doesn't stop. We've had to take on another fitter to keep up. The results have been incredible."