Furniture is a research-online, buy-in-store industry. We build digital systems that help your store get found, build trust, and turn online visibility into showroom visits and sales.
DFS Research
of people who bought furniture in store started their research online. If you are not showing up, they are going to your competitors.
Same Research
of furniture sales now happen online. That number is growing. Your website needs to be ready to convert.
The problem is it is not visible on Google, does not build enough trust, is not properly tracked, and is not designed around how people actually shop for furniture.
Customers research for days or weeks before buying. If your website is not helping them compare, trust, revisit, and eventually purchase, you are losing sales to competitors who understand the modern buying journey better.
We target the keywords your customers are actually searching. Product pages, category pages, local search terms. We also optimise for AI search results so you show up whether people are using Google or asking an AI assistant. With experience across over 50 businesses, we understand the seasonality of the furniture market.
Furniture is a research-online, visit-in-store category. We optimise your Google Business Profile so you show up when people nearby are searching. For Homeflair, we increased their Google Maps appearance by over 100% within two months.
Most visitors leave without buying. We set up a full email system including welcome series, browse abandonment, and abandoned cart flows so you can collect emails, retarget visitors, and run seasonal campaigns like spring sales and clearance events.
We get your products listed and optimised on Google Shopping, eBay, and TikTok Shop where relevant. More channels means more chances to be found by buyers who are ready to purchase.
Google Ads and Meta Ads to amplify your reach during sales, clearance events, and peak seasons. We also build retargeting audiences from your email list and lookalike audiences to bring back warm prospects.
Furniture is a high-consideration purchase. People need to trust you before they buy. We put the right signals in place: reviews, product descriptions written to rank and convert, imagery standards, and page structure that builds confidence.
Homeflair is a family-run furniture retailer in Rotherham selling sofas, beds, dining furniture, and garden furniture online and through their showroom.
When we started, their digital setup was fragmented. They had two websites, weak Google visibility, limited tracking, no structured email marketing, and a Shopify store that was not properly optimised to support online sales.
We rebuilt the foundations from the ground up.
We consolidated the old WordPress website into Shopify, improved the technical SEO and site structure, fixed indexing issues, optimised their Google Business Profile, launched Google Shopping, and implemented proper tracking and email automation.
The goal was not just to improve rankings, but to build a digital showroom that supports how modern furniture customers actually research and buy.
Increase in Google Maps appearance within 2 months
Increase in Google Search visibility
Products approved and live on Google Shopping
Email subscribers captured to help in retargeting and email campaigns
Book a free call and we will look at your current setup and tell you exactly where the gaps are. No obligation, no waffle.
We work with independent furniture retailers across the UK.
