For ecommerce businesses, Shopping is the highest-intent channel available. We structure feeds and campaigns to surface your best products to buyers ready to purchase.
Most Shopping campaigns fail because the feed is built to meet Google's minimum spec, not to win the auction. We optimise titles, attributes, and custom labels to communicate margin and intent — then structure campaigns so budget flows to the products most likely to convert.
What's included
- Product feed audit & full optimisation
- Merchant Centre management & error resolution
- Shopping campaign structure & segmentation
- Custom labels for margin & priority tiers
- Performance Max integration & asset testing
- Competitor benchmarking & pricing analysis
How it works
Feed audit
Every attribute reviewed — title structure, images, GTINs, descriptions — against what the auction rewards.
Segment
Products grouped by margin tier and conversion potential, so budget is allocated where it returns most.
Launch
Separate campaigns for hero SKUs, long-tail, and clearance — each with its own bid strategy.
Iterate
Weekly feed updates, monthly restructures as data matures.