Last updated 23 October 2026 · By Idris Olaide
Generic AI drafts often sound fluent while saying little. The problem is not the tool; it is publishing text without a distinct point of view, first-hand knowledge, fact checking or a clear job for the reader.
Generic inputs create generic pages
A broad prompt produces familiar patterns and undifferentiated advice. Useful drafts need a specific audience, search intent, evidence set and editorial goal.
Claims still need verification
Names, statistics, product details and legal or technical advice must be checked against reliable sources. Unsupported confidence is not expertise.
Add what only you know
Use client questions, original examples, process details, trade-offs and measured outcomes. Editing should make the content more specific, not merely more polished.