Shopify stores
Retailers that need better product data, clearer segmentation and profitable campaign structure.
For ecommerce businesses, Shopping is the highest-intent channel available. We structure feeds and campaigns to surface your best products to buyers ready to purchase.
Many Shopping campaigns underperform because the feed meets Google's minimum specification without helping products compete. We optimise titles, attributes and custom labels, then structure campaigns so budget flows to stronger opportunities.
What's included
- Product feed audit & full optimisation
- Merchant Centre management & error resolution
- Shopping campaign structure & segmentation
- Custom labels for margin & priority tiers
- Performance Max integration & asset testing
- Competitor benchmarking & pricing analysis
How it works
01
Feed audit
We review title structure, images, GTINs, descriptions and every important attribute against auction requirements.
02
Segment
Products grouped by margin tier and conversion potential, so budget is allocated where it returns most.
03
Launch
Hero products, long-tail ranges and clearance lines can use separate campaigns and bidding strategies.
04
Iterate
Weekly feed updates, monthly restructures as data matures.
Often paired with
Built for your business model
Who we work with
WooCommerce stores
Product businesses needing reliable Merchant Centre feeds and measurable paid acquisition.
Furniture retailers
Large, varied catalogues where availability, price and margin need careful control.
Furniture Shopping guideOmnichannel retailers
Brands balancing ecommerce sales, local inventory and showroom or store demand.
Clear answers
Google Shopping FAQs
Do you optimise the product feed as well as campaigns?
Yes. Titles, attributes, identifiers, categories, images and custom labels all affect eligibility and performance, so feed work is part of the service.
Can you fix Merchant Centre disapprovals?
We diagnose product, feed, policy and website issues and explain which changes are required. Google makes the final approval decision.
Do you manage Performance Max?
Yes. We structure Performance Max around reliable feeds, conversion tracking, useful asset groups and business priorities.
Can campaigns prioritise profitable products?
Yes. Where margin and inventory data are available, custom labels and campaign structure can direct budget toward stronger commercial opportunities.
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