Last updated 23 October 2026 · By Idris Olaide
Topical authority is earned by answering a subject well across a coherent set of pages. It is not a reason to publish hundreds of shallow articles or repeat the same keyword with minor variations.
Define the commercial topic
Begin with the services, products and decisions your business can genuinely help with. Map the important subtopics and questions around them.
Build hubs and supporting pages
A hub explains the broad subject and links to focused child pages. Each child answers a distinct need and links back to the hub and relevant service.
Maintain accuracy and depth
Add expert review, examples and sources where appropriate. Refresh content when products, guidance or search behaviour change.