Furniture Shopping campaigns need clean product data, disciplined segmentation and a clear view of margin. We improve the feed first, then organise campaigns so budget follows products and searches that can produce profitable sales.
Feed optimisation
Titles, product types, attributes, images and identifiers are reviewed so Google receives accurate, search-friendly product information.
Commercial campaign structure
Products are grouped by margin, seasonality, stock position and performance rather than placed in one undifferentiated campaign.
Measurement beyond ROAS
We look at contribution margin, new-customer value and assisted conversions so reported performance reflects the economics of the business.