High-value construction leads
A clearer route to qualified enquiries for a South Yorkshire construction company.
Referral-dependent pipeline with no digital acquisition engine
Designed to Build delivers extensions, renovations and new homes across South Yorkshire. Referrals brought strong work, but relying on them made the pipeline difficult to predict.
When referrals slowed, so did enquiries. They had no ability to dial up lead volume when they needed to fill the diary. Their website was outdated, their Google presence minimal, and they had no process for following up on the enquiries they did receive.
The business needed a dependable way to generate suitable enquiries and a follow-up process that kept each genuine opportunity moving.
Pipeline engineering from first click to close
High-converting landing page
The new landing page led with completed projects, practical trust signals and a qualification form that helped identify suitable high-value work from the outset.
Google Ads for high-intent searches
Targeted campaigns around extension builders, loft conversions, and renovation contractors in their service area. Negative keywords rigorously maintained to filter out enquiries below their minimum project value.
CRM & automated follow-up
HubSpot was configured around the real sales process, with a clear deal pipeline and scheduled follow-up that helped the team respond consistently to every enquiry.
Numbers from a real engagement
"We went from hoping the phone would ring to having a real, predictable pipeline. The quality of leads is exactly what we asked for: high-value projects. It has transformed how we think about growing the business."