Growing local tyre enquiries
Helping more local drivers find and call a mobile tyre fitting service when they need it.
Zero online presence in a heavily searched local category
R2G Tyres offers a mobile tyre fitting service that comes to the customer. The convenience is a genuine advantage, but the business was still difficult to find online.
Competitors had years of Google reviews, map pack presence across multiple postcodes, and PPC campaigns that had been running for years. R2G had a basic website, no GBP strategy, and no paid activity.
People searching for tyre fitting nearby, a mobile tyre fitter or an emergency tyre change usually need help quickly. R2G needed to appear at that moment and make calling easy.
Owning the local search landscape
Google Business Profile optimisation
Full GBP rebuild: service areas mapped, category optimisation, Q&A section populated, photo strategy implemented. Automated review request system set up to capture post-job feedback within 24 hours of each completed job.
Hyper-local SEO
Local landing pages created for each target postcode area with specific service content, local signals, and structured data. Citation audit and clean-up across 40+ directories to ensure NAP consistency across the web.
Google Ads for immediate coverage
While organic rankings built, we launched tightly targeted search campaigns for the 15 highest-intent keywords in their service area. Call extensions prioritised, bids adjusted by time-of-day to match demand patterns.
Numbers from a real engagement
"Before Seedsprout, we got most of our work from word of mouth. Now the phone doesn't stop. We've had to take on another fitter to keep up. The results have been incredible."